Redefining Customer Experience through Design and Natural Language Understanding

Future Customer Lifecycle

Target

Marketing Companion

Marketers can segment, plan, and search for insights in natural language

Acquire

Dynamic Advertising

Beyond static ads, begin engaging with the prospect through the acquisition

Service

Mobile Support

Understand and engage customers to service their every need

Design

Natural Language Processing

Shop

Cognitive Commerce

Learn about the user and proactively provide products and offers to fit their segment and real-time sentiment

Engage

NLU Enabled Navigation

Remove the space constraints of a digital screen, and expand the user interaction through NLU including voice

Activate

Experience Driven

Increase customer engagement through a world-class digital experience

Apply

Intelligent Interaction

Utilize the data we learn through the customer interaction to simplify the application process

Capabilities

IBMiX

Watson Advertising

Watson